The sleeve patches: The military theme also extends to the jersey sleeves, which will feature an "earn your stripes" patch system.ĭuring the preseason, the sleeves will carry the team's new secondary logo, which shows the Florida state flag topped by a prowling panther. But in an era when so much sports marketing features over-the-top intimidating mascots and questionable military imagery, hearing a new design being promoted with words like "mature" and "responsibility" is, frankly, refreshing. OK, so invoking a comic book is a bit corny. "All of that is represented in the logo."
"It's important to remember that, in the military ethos, fighting is your last resort, because - just like with Spider-Man - with great power comes great responsibility," he said.
John Viola said the more dignified look also reflects the new design's military underpinnings. We want people to be afraid of us because of the talent we have here, not because our logo looks intimidating." This new panther is more stable, more mature. "The old panther, when we were a new team, jumped up and got right in your face. "That was intentional," said John Viola, Vincent Viola's son, who oversaw the redesign. The panther shown in the new logo looks stern and dignified but less ferocious than the team's previous leaping panther mascot. Here's a side-by-side comparison of the 101st's logo and the new Panthers mark, followed by a view of the new logo on the team's home uniform: The primary logo: The team's new jersey logo, which leaked in late April, is a shield-shaped design inspired by the logo of the 101st Airborne Division of the United States Army, which Panthers owner Vincent Viola was a member of in the late 1970s. It has several interesting features, which are worth considering one element at a time.
It was worth the wait the new look is a good one. The Panthers had originally hoped to have the new design ready for the start of the 2015-16 season, but team executives didn't have a realistic idea of how long a complete visual overhaul would take. The new look was created by the design staff at Reebok, the NHL's uniform outfitter. The team unveiled a striking new uniform set - the first serious design makeover in the franchise's 23-year history - at a live event at the BB&T Center in Sunrise, Florida, on Thursday night. Uni Watch: Florida Panthers unveil new jersey, logo You have reached a degraded version of because you're using an unsupported version of Internet Explorer.įor a complete experience, please upgrade or use a supported browser
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